新闻中心

The growth of the electricity industry in the farewell free bonus after entered the development stage "inflection point" of change, in front of the tuyere "new retail era", electricity enterprises go from here? Who can grasp the opportunity to stand out in this change?

On April 20, sponsored by the hundred million bond power network, with the domestic and foreign well-known industrial electricity, cafes and other famous enterprises and investment field "201.7 billion state industry e-commerce summit" in Shanghai ended; Assembly problem with "singularity" industry discussed the future development direction of Chinese electricity industry and change the situation, to "industrial electricity development under the turning point of the new mission" enterprises as the background, selected the "hundred million bond industry summit singularity award 2017" winners; Haier arranges shopping as a booster electric business innovation and leading industry, the success of the typical gains "electricity industry leading enterprise 100 strong" and "potential enterprise" two big awards, become a "dark horse" of the conference.

With "good faith" for the kernel, build an open community ecological economic platform

Shopping is haier group based on suitable shopping store, online store and offline store, together to build open and innovative community interaction platform, its ecological sharing platform "integrity" as the core value, and internal and all nodes in parallel, get through external micro shopkeepers and offline store, formed online store and offline store, store "the unity of" three stores community ecological economic platform.

Under the background of "the electricity era", in contrast to many electricity companies, third-party electric business platform in "low dividend dilemma" and "trust crisis" awkward situation, shun stroll back against the haier group's vast resources ecology and the whole together, instead, not only the most current success to bypass the electricity enterprises face and platform development, and gradually in the aspect of service, product and marketing breakthrough, formed the differentiation obvious and strong market competitive advantage.

Competitiveness in the service level, go shopping with the help of the actual fusion of logistics service network covering the country's 2600 districts, 1500 counties implementation "24-hour period", 1900 counties support "satisfaction after the payment," innovation to build a "press about delivery, send one, free of charge" overtime the best user experience, and on the basis of continuous iterative upgrade.

Product competitiveness level, the platform is focused on the connectivity wisdom appliances, break the traditional business model, through deep interaction with users access to user demand, driven products from electronics to net iterative upgrades to the site; At the same time, through online and offline products resources, to provide users with a richer product selection, implementation "tech-oriented shelves".

Marketing focuses individuation community marketing competitiveness level, change the traditional marketing strategy, from a focus on external advertisement flow into is focused on the user's experience, improving the membership system, make product value interaction, and with the aid of new tools such as mobile social media, realize the breakthrough of marketing innovation.

Pioneering "three shop" mode, the first complete ecological closed-loop "front shop, back factory"

Facing the new era of retail consumer demand grows, the disadvantages of traditional business model and customer pain points has become increasingly obvious, haier was the first to put forward the online, offline, micro shop store innovation development strategy, "the unity of" three stores in shopping as a strategy to undertake the core, with the help of the "three stores" mode, will originally crafted to online, offline, micro shop store to each other, sharing resources and interests, to form an open community economy and value interaction platform: from to provide customers with one-way "value" to guide users actively involved in the optimization of product and service, custom, and share experience, iteration, transfer of two-way interaction "multidimensional value"; Provide community interactive tools for offline store, micro for the owner to build their own platform for "zero cost", to provide online store offline experiences and mobile interactive platform, for the user to bring the whole scene wisdom family best experience; Through in-depth and effective community interaction, accurately grasp the user needs, dredge the marketing access between the nodes and resources positions, each other, to break the geographical limitation and barriers to the market, take the lead to achieve the "front shop, back factory," the whole closed-loop ecological supply and demand and value of community interaction.

Currently the platform has gathered the haier employees, students and youth entrepreneurship, stay-at-home moms, nearly 400000 small shopkeepers, sales of more than 300 million yuan per month, shun will gradually formed with intelligent home appliance as the core, family aggregation wisdom peripheral products and services fully meet the demand, the whole process of the closed loop of the open economic interaction of ecological community platform.

Is conform to the "dark horse" of The Times, and the blueprint of "new era of retail industry innovation

Internet made before and after "electricity" both retail and manufacturing, the core of the business should be a "connection" - connect user, the link partners, all kinds of resources, and should not only is simple and crude price game.

And are able to make "arranges shopping mode" stand out "new retail era", "values" more should be a dominated by consumers, on the basis of good faith, to community as the carrier of the large-scale economy industry to change, in this revolution, the central task of the enterprise should no longer be blindly expand production, but to strengthen and implement between enterprises and users, the user and the user "refactoring", from the pursuit of "the last kilometer" inversion "lead one kilometer", starting from the terminal consumer demand, to provide personalized needs to participate in the design, direct factory flexible customization of the ecological system, which is represented by suitable shopping era of new retail enterprise new industrial logic. Before electricity, in other words, commercial age, platform, user chase new retail era, platform after the user.

Therefore, in the era of new retail polymerization is the most extensive user who can through the community, who is to say, and users can participate in the innovation management at any time and place of the whole process.

From this perspective, the success of haier arranges shopping experience and explore the landmark of epoch-making significance, it is the transformation of the whole electricity industry innovation provides a new solution, this line of thinking map is the era of new retail organization form and samples of business model innovation. And along the shopping as a new era of retail a horse "dark horse", will continue to be committed to background of business model innovation and change.